Created inside one of the nation’s largest home healthcare companies and acquired by The Helper Bees in 2021. Today, healthAlign is focused on expanding our Aging-In-Place Marketplace to help payers manage a diverse range of care and support services into the home.

Our business model is designed to offer payers a single point of accountability to drive consistent quality, value, and performance at the local level. This enables payers to spend more time focusing on population-based program outcomes and less energy on chasing fulfillment across a patchwork of agencies on a referral-by-referral basis.


Launched innovative digital wallet benefit, enabling members to self-manage a diverse range of services into the home.


Announcement of acquisition by The Helper Bees, the long-term care insurance leader in providing non-medical care in the home. Our combined expertise and technology offer payers a more complete solution that includes personality-based caregiver matching, nurse assessments, care management services, and advanced data analytics across all member touchpoints in the home.


healthAlign spun out from our parent company, becoming an independent, standalone entity.

Our team was recognized by long-term care expert Anne Tumlinson as a favored approach that plans are using to help better manage care into the home.


healthAlign built out broad experience helping several health plans across the country coordinate services and close gaps in home care


healthAlign is created as a separate entity to manage home and community-based services.


Recognizing  health plans wrestle with administrative burdens, fulfillment gaps and low visibility when managing community based programs  —  and that no one provider can help the plan solve these problems  —  we began framing up solutions by pulling together the power of a diverse platform of provider partners.  This is the path to enable better, smarter fulfillment of these services.


healthAlign helped reduce hospital readmissions by 65%, understanding avoidable utilization is not always the problem, but rather a symptom of other barriers to adherence.


healthAlign team began launching community-based care pilots in multiple markets nationally.

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Andy Friedell

Founder and Chief Executive Officer

Andy provides strategic focus to healthAlign, ensuring that the work of the team is properly aligned with the goals of payers, patients and caregivers. He brings over 20 years of healthcare experience to the job. As Senior Vice President of Strategic Solutions at Maxim Healthcare Services, Andy oversaw the company’s nationwide Business Development across strategic accounts as well as program implementation and management for large-scale strategic engagements. His work driving the Product Development function there brought about a Community Based Care Management offering that has been shown to reduce readmissions by over 65% while also driving a 35% reduction in in-patient spending.

Andy came to Maxim from Medco Health Solutions where he worked on the development of the Medicare Part D drug benefit, the early launch of the internet pharmacy marketplace and the regulatory environment for mail service pharmacies. Andy began his career as an aide to former New Jersey Governor Christine Todd Whitman.

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Daniel Murphy

Chief Product Officer

Daniel serves the healthAlign team as its Growth Leader. He is an accomplished healthcare executive with a proven track record both managing large-scale, complex programs and growing client relationships. He brings 25 years of progressive leadership experience in community-based care and military operations to the healthAlign team. As Maxim’s National Director of Population Health Product and Strategy, Daniel managed all Community-Based Care client relationships while guiding a Product team to develop the Community-Based Care solutions currently being delivered to the market.

Daniel came to Maxim following a 20-year Army career which culminated at the highest enlisted grade achievable, Sergeant Major. His last position in the Army was overseeing all Army physician and medical student recruitment and marketing nationally. Daniel has a passion for tackling complex problems in a systematic and collaborative fashion and prides himself on successfully balancing the ‘Voice of the Client’ with the ‘Needs of the Business’.

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Justin Kile

Chief Operating Officer

Justin oversees business operations and internal controls at healthAlign. It is his responsibility to create and maintain efficiency within the business while promoting extensive, sustainable growth. He also establishes policies to align company culture and vision with quality assurance and continuous improvement.

Prior to joining healthAlign, Justin served as a National Director with Maxim Healthcare. He led interdisciplinary teams across 5 business lines responsible for the development, implementation, and operational management of acute and post-acute care programming. Justin’s passion for sound execution, quality controls, and data-driven process improvement facilitated significant growth and scale across the product lines at Maxim.

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Carlo Macdonald

Chief Technology Officer

Carlo is a highly accomplished technology Entrepreneur and Senior Executive Officer with more than 28 years of success within Healthcare, Real Estate, Government, Distribution, Banking, and Financial Services. An IT pioneer, responsible for developing multiple disruptive web platforms and solutions for both private and public institutions, he is responsible for the design and development of our homeAlign™ platform, integration to our clients and providers, and implementation of our internal IT. Leveraging a proven record of launching and growing startups to become market leaders, he has experience working with boards and executive teams to guide budget management, fundraising, strategic entry plans, and smooth exit plans.